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Previous | Contents | Next Download the eBook "That process has two distinct stages—before and after the shoot. The first sells the booking, the second is the up-sell…" High-end photographers have been selling albums profitably for as long as we’ve been in business, but for many today it seems a lost art. Why? Obviously the world has changed — "shoot-and-share" and "just the files" are seductive ideas, and so is selling online. And who needs the hassle of getting people into the studio, playing nice, offering them bubbles and selling To View More >>
Yesterday we introduced you to our Good Better Best product matrix, designed to help you navigate our products and services. We designed our new price lists, which you can download here, to match. Maybe the best thing about them is that they're SIMPLE. The prices for each range of products fit comfortably on a single page. No jokes, please, but that’s a step forward! How did we do that? More than 95% of you now order our albums and books in Photojunction, printed and fully assembled, so that's what the price list assumes you're doing. If you're interested in DIY, contact us and we'll send you To View More >>
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Today we're announcing free album design and free standard colour correction on all our professional albums - Flushmount, Overlay Matted, Classic Matted and Duo. Here's why... When we're discussing how we can improve our products and services, we ask ourselves three questions: Can we make it fun? Will it save you time? Will it make you money? This time we're aiming for all three :) Many of our customers pay us to colour correct their images. Many pay us to design their albums as well. Many more wish they could afford to do the same. ALL OF YOU are going to enjoy one of two things. A fresh chance To View More >>
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I wrote this post two years ago and for some reason never published it, but I think it makes some good points about simplicity and not confusing price and payoff. See what you think... We had an interesting email from a client who also deals with a certain other album company (shame on him – LOL). This company makes a big deal about simplicity … and quite right too. Anyway, he asked them if they'd consider introducing some - gulp - options, and to his frustration they said No. Now to be fair, over the years we've got better at saying No to things that compromise either the integrity of our To View More >>
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[caption id="attachment_12140" align="alignleft" width="300" caption=""Hi, my name's Angelique!""][/caption] Who drank the Koolaid? - Ed. Sometimes when I'm on the phone with clients, we start talking about different album companies. Typically, we gush about how gorgeous Queensberry albums are. Occasionally, on the other end is someone who has never actually seen a Queensberry book. I still gush. They question it. After all, I work for the company – of course I say it's best? Here's the thing, I tend to only want to work for companies I can stand by. While I've had a few bumps along To View More >>
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How much is Workspace worth to you? That depends on what you do with it. We've got people clearing really good money from event photography. They upload the images, apply a price list, publish the collection, and we do the rest. We're told the best part is getting the confirmation emails on your phone! We've got people who'd rather self-fulfil (use their own lab). That's cool, we like loyal customers too. It's more work for you, and you need a Pro plan, but we don't charge commission and the money goes straight into your account. We've got people selling to places they never could before. Selling To View More >>
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I got a few pats on the back for my "check your files" post. Chris Meiklejohn, our lab manager, liked it so much that she wanted a sequel. In fact she wrote one! The funny thing was my team mates had already got me one started on a follow-up, and the things on Chris' list were pretty much the same as ours. So, drum roll… (If you like this, I wrote it. Otherwise, it's Chris!) 8 ways to better print files Would you love to have your albums arrive on your doorstep faster, hassle-free, and beautifully printed? You put a lot of work into them, so they might as well be perfect. We definitely want To View More >>
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And no, this is not a scam. For those not in the know, I'm based at the Queenberry lab. They put up with me here as long as I sit quietly in the corner. It's a bit crowded as Philip Laing is sitting in the same corner. Anyway, I'm not allowed to speak so I get to listen to what's going on regarding some of the issues that our printers face. Now correct me if I'm wrong, but the terms and conditions of most album companies are a bit like the signs you used to see in china shops around New Zealand – "if you break it, you buy it". In other words, if you send us a crappy file, don't blame us if we To View More >>
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Queensberry's colour correctors are passionate about their work and achieving a result that pleases you, but even if you're not using their services the way they approach the job is worth thinking about. When they get an order, the first thing our colour correctors do is open up all the layouts to get a 'feel' for the overall colour of the album. Their goal is to optimise key elements like flesh tones or a bride's dress, and to achieve a consistent, natural look across page layouts and the entire album. Often we see albums where individual images have been tweaked without thought for how they To View More >>
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Ok, the coach has said to pass it to the backs and they will chip and chase. For those who don't know what that means, stop a Kiwi in the street and ask. Or an Aussie. Maybe a Brit or the odd South African … although they do tend to get their forwards to drive it up the middle and kick the pill between the sticks. Sorry, I digress. Coach wants me back on the field, keep it short and get over the line. Come on, Ref, blow the whistle and let's get started! 6. Alignment tools OK, I'm cheating a bit here – this isn't a button but a complete tool kit. But get these working for you and life becomes To View More >>
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